Many of us in business think that sales are important in business.
We are busy reporting and checking on the sales numbers.
Sales are not equal to cash.
In reality, cash is what needed for a business to survive.
Protect our capital and maintain the highest gross-profit margin that we can achieve.
Let us spend more time developing relationship with the ‘right’ customers.
It is simple but difficult, especially when we need help to keep everything in perspective.