Note on BMC : Value Proposition

In the previous post, we have shared an example of determining the customer segment for an education business of a preschool centre.

In the next block that we will have to see in a business model canvas is the VP block or value proposition.

As we have seen the customer segment being written  (listed) in the first box, we shall then see what value is suitable for these customers.

Business Model Canvas

For example:

CUSTOMER SEGMENT 1:  young parents with children age 4-6 years.

These customers might wanted some value given to them for an education centre service for their children. Young parents who are normally working parents are busy.

In general, many need help to ensure that their children are well taken care of during the whole 4 hour learning session. This include, their children being served with breakfast, learn all related skills in class and ready to go when it is time to go home.

Well, what will be the value that we might want to offer them?
CUSTOMER SEGMENT 2 : young educated parents who look for output and result based of students’ talent and individual achievement

This group of parents are normally not expecting academic result and achievement based on examination. Nowadays, there are parents who wanted to let their children explore their potential at a very young age.

Well, some parents are expecting different program and learning activities such as talent development in language, craft, art and performing skills.

Well, what will be the value that we might want to offer them?

CUSTOMER SEGMENT 3: family with total household income of RM3000-5000 per month.

This group of parents are normally wanted something ‘worth the money spent’. For some reason, most parents normally fall into this category regardless of their household income.

Some parents find that a 4 hour class which only consist of learning the basic skills to prepare their children to primary school is enough. Therefore, they will look for such service with an expectation of lower tuition fees.

However, some parents will appreciate better if the program included in additional class or after school care which they just need to pay a little extra for  such service, without having to send their children to another centre or program.

Well, what will be the value that we might want to offer them?

Different values apply to different customer segment.


All these are basically assumptions. We shall continue to fill n all boxes (9 blocks) as we prepare the model as the process of validation starts once it is done.


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