During a conversation, a friend of mine said that she wanted me to speak in one of her event.
As I realise that the crowd attending the event is not suitable with my background for the topic, I was reluctant to accept the invitation.
It depends on her objective of event. If a speaker being invited to attract more people to come, then it must be someone who is more significant and has his own tribe and follower. Saying that, shaw asked me further to share on what I meant by that.
Some thought that they have a tribe when they actually have only fans.
Having a big customers database might not become the right conversion rate.
Some are simply our fans.
They follow the news about us.
They clap and cheer for us.
They LIKE our page and status.
But, they might not buy from us.
They could not afford our service fee.
They conserve money.
So, for a specific event with a purpose of attracting crowned and building interest, an invited person or speaker should be someone with the right authority in the field that he needs to present.
A person who has enough tribe, not only able to attract interest and curiosity, it will also become part of the conversion rate that she is looking for.
A tribe believes in us, our values and what we do. It becomes more meaningful when we understand the needs of our tribe.
It becomes a real connection when our tribe given what they need at an affordable price, which either cheaper or at the same price with higher value.
A tribe need to be cared for.
Given input with continuous engagement and meaningful content. It takes a team for a tribe to grow.
Later, I said.
“Have you ever thought of giving great content to your customers in your database? Content which will give meaning in their life. Something that suit their need. Then, these people are the one who will grow with you.”