Who are the stakeholders in our business?
There are 2 categories that we can look into. Internal and external stakeholders.
Internal stakeholders include owner, staff and managers. External stakeholders are the clients, suppliers, creditors, government, society, shareholders.
When we dicide on the direction of our business and where will we be heading, many only care more for themselves as owner and the shareholders.
In reality, for a business to grow and sustain for long, they have all stakeholders be part in their business direction.
It involves an intensive process of planning, reviewing it and change as necessary.
As owners of small business, there are always great opportunity to grow by having clear on our business direction and do not resist to maintain the business consistency.